Critique of Food and Beverage Operations in the Eye of a Management, Assignment

Critique of Food and Beverage Operations in the Eye of a Management, Support Staff and Customer - Assignment Example In this paper, a critique of hospitality industry operation is made. Considerations are made fro three different hotels; Mediterranean food, Asian food, American dinner. The critique will be viewed in a perspective of a chief in the case of Mediterranean food and in the perspective of a staff in the case of Asian food, and finally in the customer’s perspective in the case of American dinner. The American dinner restaurant is one of the leading hospitality facilities in its location. The location of the restaurant is strategically positioned so as to enable ease of access by many hungry customers of the city. As a guest, the privileges of knowing the detailed operations of the restaurant were accorded and hence a critique of the concepts in this industry was undertaken following the concepts below. Proper marketing paves way for the identification of the right consumer. In this restaurant, various concepts have been developed by the management so as to come up with an optimum share of the market from other competitors. Some of the concepts employed are; The firm has positioned itself just at the heart of the city so as to reap the benefit of a large number of customers. This is an excellent strategy since some customers who would like to get quick meals before returning to work can be able to do so. The problem with the location in the city is that the presence of noise and stuffy environment may not be the choice for many people; prestige goes with quietness and serene ambiance. The menu is the most essential marketing tool and this restaurant has capitalized on that. The menu at this place is treated as the business card for the restaurant. As the customer enters into the hotel, he/she is met by a waiter who hands the menu just at the door, the customer selects the place to sit as he/she goes through the menu. The menu type employed here is the folded format.