Frankenstein, By Mary Shelley - 955 Words

In Mary Shelley’s novel, Frankenstein, dreams, nightmares, goals, and aspirations of the the scientist, Victor Frankenstein, and his creation, give insight to events that will occur later in the novel. The dreams and aspirations of Victor Frankenstein and the creature he creates contrast to the harsh realities that they are faced with. Frankenstein’s first dream foreshadows the death of his beloved wife and several others whom he is close to. His second dream foretells a potentially fatal encounter with his creature. His aspiration to become a renowned scientist by creating life from death consequently leads to the demise of Frankenstein’s life and reputation. The creature Frankenstein creates aspires to learn compassion, and how to fit into society. Though the creature learns human behaviors, he suffers from the rejection of his creator, and all people who see him. After working tirelessly on his creature, Victor Frankenstein is horrified by the appearance of his creation. He fears that his creature is the epitome of evil. Frankenstein goes to his bedroom and tries to sleep. In his slumber, he dreams he is embracing his fiancee, Elizabeth, and she turns into his deceased mother. After awaking from this nightmare and seeing the monster staring and grinning at him, Frankenstein runs from his creation. This frightful dream foreshadows the death of his fiancee Elizabeth, his younger brother William, and his dear friend Henry Clerval. It also foreshadows the deathShow MoreRelatedFrankenstein, By Mary Shelley1650 Words   |  7 Pagesbook of Frankenstein does one just think of a mythical science fiction book that really has no meaning? Frankenstein can have numerous meanings depending on how a person perceives it. Frankenstein can be analyzed into many themes; some say religion, feminism, or scientific symbolization, it all depends on ones own perception. When one analyzes further into Mary Shelly’s life and then interprets the novel it is obvious that is a sociological theme. One can simply assume that Mary Shelley creates FrankensteinRead MoreFrankenstein by Mary Shelley1093 Words   |  4 Pagesfaster than man can contend with. That argument is the premises, moral, and plot base for Mary Shelleys tale Frankenstein. On the other hand, J. Michael Bishops, essay Enemies of Promise   on the other hand promotes and boast sciences achievements. However, Mary Shelley presents her point of view subtly yet very dramatically, which is much more effective than that of J. Michael Bishop. The dramatic story Shelley creates becomes a part of the reader, therefore holding the readers attention. ShelleysRead MoreMary Shelley Frankenstein859 Words   |  4 Pages Mary Shelley The Creature in Mary Shelley’s â€Å"Frankenstein or the Modern Prometheus† needs a companionship as every ordinary human. Every man needs a woman, who will able to share moments of happiness and sadness, a woman who will be able to share thoughts and of course a woman who will be able to love a man. In this case the Creature needs a bride. But the problem is that the Creature from the â€Å"Frankenstein or the Modern Prometheus† is not a human. SoRead MoreFrankenstein, by Mary Shelley1138 Words   |  5 PagesIs Frankenstein a man, whose ambition led to a disaster; or a monster, which created a life with disregard for the human race? Frankenstein, in my opinion, was the monster not the life that he had created. Frankenstein never admitted to his family what he had done, never admitted responsibility for his actions. He might as well have killed Elizabeth, William, Justine, and Clerval with his own hand. The so called â€Å"Monster† only wanted companionship; he did not want to murder those people. TheRead MoreFrankenstein, By Mary Shelley1325 Words   |  6 PagesI have been informed that you are pushing to remove the book Frankenstein by Mary Shelley from the school curriculum. I’ve decided to write to you and explain why I believe that you are misinformed, and in fact, why this is a huge importance to the students of today. Frankenstein is a classic which recounts the life and horrors of Victor Frankenstein, as told through a series of letters and narrations. His obsession with the natural world and science brings him to a state of mind which ultimatelyRead MoreFrankenstein, By Mary Shelley1580 Words   |  7 PagesFrankenstein by Mary Shelley is a sci-fi novel written during the Romantic Movement in Britain’s early nineteenth century. The movement was stimulated by the French Revolution, Industrial Revolution and in reaction against the emphasis on reason in eighteenth-century Enlightenment philosophy (The Romantic Movement, 2014 ). Mary Shelley’s husband, Percy Shelley was also a romantic poet during the movement. Shelley’s novel is evidently influenced by her relationship with her husband, which is illustratedRead MoreFrankenstein by Mary Shelley739 Words   |  3 Pagesinterconnections of humanity, nature, and divinity (â€Å"Romanticism 1†). English Romanticism being trendy in Europe, people would vent their outlooks onto their personal fiction works such as Mary Shelley. Shelley uses vivid creativity and romantic elements to create one of her admired novels, Frankenstein. In Shelley’s novel, Frankenstein, most of the characters prove their compassion for mankind, prove their rejection of technology and science, and prove their involvement in a romantic quest. These several characteristicsRead MoreFrankenstein, By Mary Shelley1040 Words   |  5 Pages In 1818, a book titled Frankenstein was published anonymously, mysteriously dedicated to William Godwin, a prominent journal ist and political philosopher of his time. The immediate reviews of the novel were mixed, most edging towards critical, although no one knew who the book was written by. However, while Frankenstein failed to gain popularity immediately, no one had any idea the lasting impact this novel would have on the world. Despite the lukewarm reception at its debut, it soon proved to beRead MoreFrankenstein, by Mary Shelley1078 Words   |  5 PagesMary Shelley’s Frankenstein has undoubtedly withstood the test of time. Frankenstein’s direct association with fundamental Gothic literature is extremely renowned. However, the novel’s originality is derived from the foundational thematic values found within the relationship (or lack there of) between Victor Frankenstein and the monster he had created, in combination with a fascinatingly captivating plot. Understandably, Frankenstein can often be associated with a multitude of concepts; however,Read MoreFrankenstein, By Mary She lley1532 Words   |  7 PagesLike any author, especially one who created a new genre, there will be criticism, and Shelley is no exception. Shelley received criticism surrounding Frankenstein not only because she was a female writer, but because of her writing style. Originally, Frankenstein was published anonymously and was thought that her husband, Percy Shelley, wrote it (â€Å"Mary Shelley Biography† 2016). Shelley may have published Frankenstein anonymously because â€Å"’women understood that they got a â€Å"better hearing† if it was thought

Hydraulic Fracturing And The Energy Boom Of The 1900 S

Since the energy boom of the 1900’s, new technology has become available to tap into natural gas deposits that have been out of reach since the beginning of time. The technology called hydraulic fracturing, or fracking for short, has erupted and could very well be the major economic boom of the century. â€Å"Hydraulic fracturing is a process that s been used to extract oil and natural gas since it was first introduced by Standard Oil in the 1940s.† (Hassett and Mathur 2014) The original process used by standard oil caused the company to boom and grow putting the company all over the map. As of today, fracking technology has advanced to the point where a new form of hydraulic fracturing is now available. This new form is called horizontal†¦show more content†¦With shale natural gas now on the horizon in the United States of America, many supporters of the horizontal hydraulic fracturing industry are looking at the economic benefits of fracking shale. The curren t horizontal drilling abilities provided â€Å"23.608 quadrillion Btu [of just shale natural gas alone] in 2011† (Hassett and Mathur 2014). This number in terms of energy production marked the â€Å"USA [as] the second largest natural gas producer† (Hassett and Mathur 2014) as of the year 2011. Since 2011, the production of natural gas in the United States has been raised even higher as more and more states lift their moratoriums on fracking and new natural gas hotspots are discovered. In the State of Pennsylvania, a huge shale natural gas deposit has been found that could hold an even larger chance for growth in energy production in the United States. This natural gas deposit called the Marcellus shale deposit actually â€Å"stretches 1,000 miles from New York to Virginia and is 300 miles across at the widest point† (Grottenthaler 2011). Most of this formation of shale natural gas lies in the Pennsylvania portion of the shale natural gas deposit containing roughly â€Å"$500 billion in recoverable gas† (Finkel 2011). Not only is this great for the economy in Pennsylvania, it is also a great sign for the economy in the rest of the United States as well. According to many experts on the

New Grading System and Academic Performance Free Essays

The study aims to create understanding of the relationship between the New Grading System to Students Academic Performance. The study will addressed whether the New grading System affects the Academic Performance of the Student. It will show how the New Grading System trigger the Students to study harder. We will write a custom essay sample on New Grading System and Academic Performance or any similar topic only for you Order Now This may change their study habits. And this study may show if the students with the New Grading System levels up the standard of their performance to become a board passer even a top otcher. The Respondent of the study will be centered from student of Nursing Health Science Department of Naga College Foundation who undergo with the new and old grading system. Other data will come to the past and present records of academic performance of the students. This part of the study is important data needed to fulfill the objectives of this study which will be only be supplied with the Nursing Students who undergo with the said grading systems. Grading system enable student achievement to be recognized formally and communicated meaningfully beyond the institution while maintaining an atmosphere in which a spirit of inquiry, personal challenge, and commitment to excellence can flourish. Academic performance generally refers to how well a student is accomplishing his or her tasks and studies. It will be a tool to determine whether the student performs well in the academicaly. As a sample; almost one half of the class of Nursing Student, level three, Block B failed in major subjects since New Grading System was implemented. This study will show how the different factors might bring them failed, if it is because of the new grading system or its just in their study habit. The overall purpose of the study is to determine the effectiveness of having new grading system with the academic performance of Nursing Student of Naga College foundation. The study will also elaborate the effect of new grading system with the student, how they cope to it, do they have to study harder and go to the point to change their study habits where in they have to spent additional time for it. How to cite New Grading System and Academic Performance, Essay examples

Usage of Activity Based Management-Free-Samples for Students

Questions: 1.For any Hong Kong Organisation/Company of your choice, discuss which characteristics make the use of Activity Based techniques particularly useful, and give one detailed example of how ABM couldbe used effectively at this Organisation/Company. 2.Discuss the Issues that might cause an Organisation/Company not to use, or abandon the use of Activity Based techniques. Answers: Hip Chong Toys Manufacturers Ltd. Established in the year 1978, Hip Chong Toys manufactures and deals with price-competitive, high quality toys those are operated by batteries and features the motorcycles, radio controlled vehicles, play sets and train sets. From its establishment the company developed an exceptionally well reputation among the customers all over the world. Over the years, it successfully created the wide range of toys with the great values. These involves Buggy, Big wheels, Snow mobiles, Go-Karts, Racing cars, trucks, pottery sets and construction series. With more than 30 high calibre engineers and 12 production lines under their research and development centre, the company brings the strongest assets in the product development and manufacturers together for optimization of the productivity with minimization of cost (Hipchong.com 2017). 1.Characteristics of the company that makes the activity based technique useful The usefulness for activity based technique is dependent upon the companys characteristics, particularly the environment, product range and the cost structure. Cost structure the activity based technique is particularly useful for Hip Chong Toys as the overheads of the company is a considerable part of the total costs. Further, the allocation of the direct labour costs and material costs is straightforward and the apportionment on the basis of traditional method is misleading for the company (Kali?anin and KneÃ… ¾evi? 2013). Moreover, with the increase in overhead level the accuracy of product cost are expected to be reduced. Further, if the company introduced any new technique that may lead to reduction in the labour cost and overheads significantly or the process of business re-engineering, for instance, investigation is needed to decide whether the existing system of costing provides the reasonable estimates for the costs of services or products and whether the activity based technique can be adopted to analyse the process of allocating the cost (Elhamma and Zhang 2013). Product range and the diversity if any company just produces only one product or small number of product, the decision related to product mix can be taken based on the relevant cost. However, as Hip Chong Toys produces various individual products and various combined products analysis on the basis of relevant cost is not possible. Further, the general purpose activity based approach can be used for analysing the costs of long-run product. However, cost of the product that is reported are not designed to be used for the purpose of making the decisions rather they shall deliver the information regarding attention-directing and focus on the issues that require more detailed evaluation and the attention from the management. With the focus on the issues regarding customer satisfaction Hip Chong produces wide range of toys. Therefore, activity-based technique is used if the company produces different products of low volume and standards products of high volume. In the same way, as the cus tomer base of the company is wide, the ABC techniques can deliver the information related to the analysis of customers profitability. Further, the costs associated with the travelling, after sales services, and the special system of delivery are recognized that assist in indentifying the customers that are making profits or losses (Tanis and zyapici 2012). Environment the increase in the competition Hong Kong retail sector is rapidly increasing as the competitors are also aware of the fact related to the potentiality of companys profit from services or products. Further, as the company is operating under highly competitive environment, it is required to present the cost report more accurately through activity based techniques as the competitors are expected to take the advantages from any errors that nay arise from using of distorted information regarding cost. Usage of activity based management (ABM) The ABM approach delivers 3 steps for the managers to use the approach that will improve the profitability and efficiency of the operations. The steps are follows Step 1 Identifying the activities required for completing the products This step includes interviewing the personnel involved in the organization. The ABM approach requires the recognition of the key activities. However, the ABM allows for the more detailed approach of analysis as the estimation for the costs and the related overhead rates are not needed while using the ABM approach (Kang and Kim 2012). Step 2 determining whether the activities are non-value added or value added Activities that can be added to the performance and quality of the product are known as the value-added activities. On the other hand, the activities that cannot be added to the performance and quality of the product are known as non-value added activities. For instance, the value added activities in Hip Chong includes machines and material for producing the toys and assembling them. On the other hand, the examples for the non-value added activities include storing the toys parts in the warehouse and letting the machineries keep idle (Janiesch, Matzner and Mller 2012). Step 3 Improving the value added activities with minimization of non value added activities on continuous basis Even if the activity is recognized as the value-added, the ABM approach requires improvement on continuous basis for the activities. For instance, the Hip Chongs toys manufacturing process that is a value added activity requires the workers for shifting back and fourth among the motorcycles and racing cards all over the day, each part of which requires different types of tools and different parts for the toys. Perhaps, the effectiveness of the procedures can be improved through assembling the toys in batches that is working one day in the motorcycles and working another day in the racing cars (Kaspina, Khapugina and Zakirov 2014). The activities those falls under the non-value added activities shall be eliminated or minimized. For instance, the storing parts in the warehouse at Hip Chong that falls under the non-value added category of activities can be minimized through adoption of just-in-time approach that needs the suppliers to provide the parts immediately before they are required for the purpose of production. 2.Problems in implementing the activity based technique Despite of various advantages, numbers of reasons are there why any organization may decide not to implement the ABC technique or abandon the use of ABC techniques. These reasons may be as follows Instruction of any kind of new technique will definitely meet with some resistance from the employees who are in the view that any change in the system will create problem and the existing system is most appropriate and adequate. However, such resistance can be minimized if session is undertaken to inform the employees fully regarding the new system, its process and techniques (Weygandt, Kimmel and Kieso 2015). Implementation of ABC is expensive and time consuming procedure. Further, the cost drivers and the activities shall be recognized that will include the observation, data collection, interviews. However, the management may be in the view that the expected advantages will be out weighted by associated costs (Warren, Reeve and Duchac 2013). Even if the overheads consist of a significant portion of the organizational costs and those costs are not traceable and allocable easily to the services and products owing to the identification of cost driver is not easy and majority of those costs are administration costs, the introduction of the ABC technique may not enhance the accuracy of the cost information related to product and therefore will not be accepted by the management (Estampe et al. 2013). Any kind of alteration in the established approaches of doing the activities is not expected to get success unless the alterations have the powerful championship in the organization. Further, the championship of the ABC technique is expected to be the finance director. Therefore, if the finance director does not support the introduction of new system she or he will get replaced by any other director who will support the introduction and implementation, the system is expected to fail (Dong, Liu and Lin 2014). Reports prepared under the ABC techniques include the information like product margin that generally varies from the reports prepared under the traditional method of cost. Chances are there that some of the costs based on activities are irrelevant under certain scenarios for making the decisions, for instance, the ABC technique does not match the accounting standards and therefore shall not be used for the purpose of external reporting (Plank 2017). As the figures under the traditional norm are the benchmarking, interpreting the data under ABC along with the regular information for accounting may be confusing and may lead to the making of bad decisions. Further, the use of software may streamline the procedures for maintaining the ABC systems and then simplify the integration with the regular information related to cost accounting (Van Petten and Luka 2012). Therefore, though the implementation of ABC techniques will assist Hip Chong Toys to attribute the costs in more accurate way to all types of toys and will assist in prepare the budgets, various disadvantages shall be taken into consideration before implementing the ABC technique. However, the management may discuss the matter with the finance directors and the employees of the company to make them understand the benefits that may arrive from implementation of ABC techniques, so that the implementation process can be smooth and successful. References Dong, J., Liu, C. and Lin, Z., 2014. Charging infrastructure planning for promoting battery electric vehicles: An activity-based approach using multiday travel data.Transportation Research Part C: Emerging Technologies,38, pp.44-55. Elhamma, A. and Zhang, Y.I., 2013. The relationship between activity based costing, business strategy and performance in Moroccan enterprises. Accounting and Management Information Systems,12(1), p.22. Estampe, D., Lamouri, S., Paris, J.L. and Brahim-Djelloul, S., 2013. A framework for analysing supply chain performance evaluation models.International Journal of Production Economics,142(2), pp.247-258. Hipchong.com. 2017. Hip Chong Toys MFRS. LTD.. [online] Available at: https://www.hipchong.com/hipchong/pages/about.htm [Accessed 3 Nov. 2017]. Janiesch, C., Matzner, M. and Mller, O., 2012. Beyond process monitoring: a proof-of-concept of event-driven business activity management.Business Process Management Journal,18(4), pp.625-643. Kali?anin, ?. and KneÃ… ¾evi?, V., 2013. Activity-based costing as an information basis for an efficient strategic management process.Economic Annals,58(197), pp.95-119. Kang, S.A. and Kim, Y.S., 2012. Effect of corporate governance on real activity-based earnings management: Evidence from Korea.Journal of Business Economics and Management,13(1), pp.29-52. Kaspina, R.G., Khapugina, L.S. and Zakirov, E.A., 2014. Employment of activity-based costing in the process of company business model generation.Life Science Journal,11(8), pp.356-359. Plank, P., 2017. Introduction. InPrice and Product-Mix Decisions Under Different Cost Systems(pp. 1-5). Springer Gabler, Wiesbaden. Tanis, V.N. and zyapici, H., 2012. The measurement and management of unused capacity in a time driven activity based costing system.Journal of Applied Management Accounting Research,10(2), p.43. Van Petten, C. and Luka, B.J., 2012. Prediction during language comprehension: Benefits, costs, and ERP components.International Journal of Psychophysiology,83(2), pp.176-190. Warren, C.S., Reeve, J.M. and Duchac, J., 2013.Financial managerial accounting. Cengage Learning. Weygandt, J.J., Kimmel, P.D. and Kieso, D.E., 2015.Financial Managerial Accounting. John Wiley Sons.

What are the tensions between modern and classical liberalism Essay Example

What are the tensions between modern and classical liberalism Essay The ideas of modern liberals are quite different from those of classical liberals. However, even though there are tensions between the two forms of liberalism over a variety of topics, they nevertheless agree on the main liberalistic concept on individualism, the belief in individual sovereignty, that individuals should be the ultimate decision makers on how they behave. In spite of this fundamental consensus, there is a still tension between classical and modern liberalists over numerous topics, such as over the concept of the state, their views on equality of opportunity, and also over their belied of freedom. The first cause of tension between classical and modern liberals is their differing opinions concerning the state. Classical liberals subscribe to the idea of negative freedom. This is the idea of an absence of and government interference and external constraints of the individuals self-regarding acts. Negative freedom suggests a clear distinction between the individual and the state. Since all liberals subscribe to the Hobbesian view of human nature the belief that all people are selfish, aggressive and competitive. Therefore the state acts in its own interest, and is also oppressive, imposing a collective upon society, thus limiting the freedom and responsibilities of the individual. Despite this, classical liberals see the state as a necessary evil. They therefore believe in a minimal state, acting only to maintain domestic order and personal security, known to classical liberals as a night watchman state. However, although modern liberals also believe that the state is a necessary evil, they believe that a state is more of a necessity, while classical liberals see it as being more evil. We will write a custom essay sample on What are the tensions between modern and classical liberalism specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on What are the tensions between modern and classical liberalism specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on What are the tensions between modern and classical liberalism specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Modern liberals are believers in positive freedom. The philosopher T. H. Green argued against negative freedom, saying that the unrestrained to pursuit of profit had given rise to new forms of poverty and injustice. The economic liberty of the few had shattered and reduced the life chances of many. According to Green, individuals had sympathy for one another and had the capability of being altruistic. He argued that negative freedom in business would allow a businessman to employ labour at the cheapest rate possible, thus exploiting workers and impeding on their liberty. Freedom of choice in the market, was, therefore an inadequate conception of individual liberty. For this reason Green developed the idea of positive freedom which would give people freedom. Hence he developed the idea of positive freedom which would give people freedom from the social evils which crippled peoples lives. Freedom is therefore the ability of the individual to develop and achieve individuality. This involves the ability of individual to realise their own potential, attain skills, knowledge and achieve fulfilment. The working class is therefore held back by the disadvantages of poverty, sickness, unemployment and ignorance.

Essay about Fahrenheit 451

Essay about Fahrenheit 451 Essay about Fahrenheit 451 F451 Analytical Essay First Draft The novel Fahrenheit 451 by Ray Bradbury is about a firefighter named Guy Montag, who lives in a futuristic society where books have been banned by the government that fears of an independent-thinking society. It is the job of firefighters to burn any books on sight. After Montag meets Clarisse on his way home, Clarisse challenges him by asking, â€Å"Are you happy?† (Bradbury 10). This simple question causes Montag’s to change and causes everything that follows in the novel. Montag grows increasingly dissatisfied with his life and starts to wonder if perhaps books aren’t so bad. He relies on an old ex-professor named Faber that agrees to work with Montag against the government. Faber says at one point, â€Å"Those who don’t build, burn.† What Faber is saying is similar to an old saying- "If you're not part of the solution, you're part of the problem." This basically means that people who aren't willing to help or contribute to a group or a society are the ones more likely to make it worse or bring it down, which is what the whole society is doing, for instance the many superficial relationships in the novel, and other real life examples. The novel has numerous examples of superficial relationships, which goes along with what Faber said. An example is Montag and his wife, Mildred. Mildred is just like everyone in this society; instead of caring about Montag and loving him, she goes along with society and doesn’t realize that its making Montag not care about her anymore, we can start seen this when Montag asks her when and where did they meet, and Mildred didn’t remember and says â€Å"It doesn’t matter† (Bradbury 43), this clearly shows that she has no interest in their relationship. Also when the author writes â€Å"And he remembered thinking then that if she died, he was certain he wouldn’t cry† (Bradbury 44). This quote means that Montag and Mildred didn’t love each other like they are supposed to, and makes it another reason why Montag goes against the government. This example can relate to our world in many ways, for instance some marriages today. Millions are gett ing divorced because they don’t care about each other and this is making their family tear apart perhaps affecting their children. Beatty and Montag is another example of a superficial relationship in the novel. Beatty is the captain of Montag’s fire department. He hates books and people who like reading them. He is devious, and so perceptive that he appears to read Montag’s thoughts. Beatty is so used to the way things are in this society that he does not realize that killing books and people is not a bad thing, this is illustrated when Montag and Beatty go to a house to burn the books and the woman that owned the books wanted to be burned with her books and Montag says â€Å"You’re not leaving her here? (Bradbury 38). Montag didn’t want to leave the woman there but Beatty didn’t care and explains to Montag that it’s not important, and eventually he burns her with her books. Beatty is the perfect example of this society, brainwashed and isolated from individual thoughts, and not trying to make their society better. When Beatty says- â€Å"What is fire? It's a

MGT DQ3 WK4 Essay Example | Topics and Well Written Essays - 250 words

MGT DQ3 WK4 - Essay Example Leaders do the right things and inspire trust; while managers do things right and rely on control. Some of the skills that leaders need to possess include the ability to lead by example by taking the initiative where and when necessary, lending a helping hand, and ensuring that all you do is understandable by those under you. Leaders must be passionate and enthusiastic in order for them to inspire trust. Effective communication and taking responsibility and ownership are other essential skills that leaders need to possess. Leaders must also be able to delegate duties, since they cannot single-handedly do everything. Leaders must also be very honest, brave, organized, know their people, be good listeners, and must be followers, as well (Bennis, 2009). In order for managers to develop and enhance leadership skills, there are certain measures they need to adopt such as considering their employees as valuable assets in the organization, treating them with respect, and guiding them towards the achievement of the organizations goals. Managers also need to be themselves, give due credit to their employees where necessary, communicate effectively, and lead by example (Bennis, 2009). I so doing, they will be able to motivate their employees, communicate with them better, and make their employees trust them. I think that Sir Richard Branson, of Virgin Group is an effective leader. Sir Richard Branson has always let his actions speak for themselves; he has led by example. He is enthusiastic and passionate about his companies, and as a result, he has managed to inspire the trust of, not only his employees, but many other people. He is tenacious, honest, he knows most of his top employees, he is a good listener and most of all; he is a follower and has the ability to delegate; a trait that has enabled him successfully own more than 400 successful

Critique of Food and Beverage Operations in the Eye of a Management, Assignment

Critique of Food and Beverage Operations in the Eye of a Management, Support Staff and Customer - Assignment Example In this paper, a critique of hospitality industry operation is made. Considerations are made fro three different hotels; Mediterranean food, Asian food, American dinner. The critique will be viewed in a perspective of a chief in the case of Mediterranean food and in the perspective of a staff in the case of Asian food, and finally in the customer’s perspective in the case of American dinner. The American dinner restaurant is one of the leading hospitality facilities in its location. The location of the restaurant is strategically positioned so as to enable ease of access by many hungry customers of the city. As a guest, the privileges of knowing the detailed operations of the restaurant were accorded and hence a critique of the concepts in this industry was undertaken following the concepts below. Proper marketing paves way for the identification of the right consumer. In this restaurant, various concepts have been developed by the management so as to come up with an optimum share of the market from other competitors. Some of the concepts employed are; The firm has positioned itself just at the heart of the city so as to reap the benefit of a large number of customers. This is an excellent strategy since some customers who would like to get quick meals before returning to work can be able to do so. The problem with the location in the city is that the presence of noise and stuffy environment may not be the choice for many people; prestige goes with quietness and serene ambiance. The menu is the most essential marketing tool and this restaurant has capitalized on that. The menu at this place is treated as the business card for the restaurant. As the customer enters into the hotel, he/she is met by a waiter who hands the menu just at the door, the customer selects the place to sit as he/she goes through the menu. The menu type employed here is the folded format.

Hitlers Propaganda and Principles of Fascism Essay

Hitlers Propaganda and Principles of Fascism - Essay Example Fascism is the extreme dictatorial political ideology. It has several defining principles and characteristics. This study will mainly focus on Hitler’s use of nationalism, authoritarianism, and social solidarity. Nationalism aims at viewing a nation as of one single organic entity bonded together by the same ancestry as the natural unifying force. According to Zimmer, this force often manifests itself in a nation purification desire of all foreign influences resulting to racism as depicted in the Nazi rule of Germany. Fascism also supports social unity and collective national societies. The poster presented in Figure 1 will be used to analyze Hitler’s use of fascism to promote his rise to power during World War I (WWI). It was portrayed by the people that help themselves Winter Fund in 1933. It projects a genetically healthy family as the nucleus of the nation. The consequences of the Great Depression of early 1930’s negatively affected the economic and political environments of Germany causing them to collapse. This presented Adolf Hitler with a spanking political aptitude to develop and instill political power through taking advantage of the weakened political and economic systems. Hitler devised the use of his Nazi Party as the main tool of leading Germans into the mass movement. He hoped that the strategy, together with the combination of the popular support he enjoyed from the masses would thrust him to enjoy political power and authority. In Nazi Germany, Hitler introduced a campaign against food and hunger through the winter relief charity that operated under Joseph Goebbels, the propaganda minister.  

Competitive Enviroment Of Mobilink Telenor

Competitive Enviroment Of Mobilink Telenor At the achievement of 100 million customers PTA has released interesting figures. A very obvious trend shows enormous growth of mobile density. Mobilink, Telenor and Ufone are currently giving each other a tough challenge, Warid and Zong are also increasing their market share and in upcoming days the overall cellular environment will be facing more challenges. Though existing mobile operators are using aggressive and innovative methods of marketing to increase the consumer count, the issue faced is the rivalry. The competition between the stakeholders is also challenged by the newer investments making it essential for old players to know their methodologies and to preserve their market share. Mobilink is a prime example of companies facing this challenge. A large number of users were gained by aggressive strategies of Telenor and that helped Telenor to establish in a lesser period. However, next inline challenge for any giants is to retain what they have gained and always keep their strategies aligned with new methods of marketing. 1.2 SCOPE OF THE PROJECT: The major scope of my thesis is to analyze Telenor and Mobilink telecommunication companies on following three aspects, organizational standards/policies, competitive behaviors and the customer behaviors. I have analyzed their business and marketing strategies by examining their advertisement war and marketing tactics. 1.3 RESEARCH METHODOLOGY: I have used the following research methodologies in writing this thesis: Going through Mobilink and Telenor websites. Collected information from Mobilink and Telenor Employees. Obtained research papers from Mobilink and Telenor. LITERATURE REVIEW 2.1 TELECOMMUNICATION SECTOR IN PAKISTAN: Marketers are foreseeing promising potential in future growth in the telecommunication industry on the basis of the previous 5 years that have shown a rapid and enormous growth in this sector. Government of Pakistan is taking serious interest in the expansion of this industry and funding for the growth and it has a firm belief that this sector will provide quality services to the general public of this country. 2.2 SWOT Analysis: SWOT is basically a method to evaluate an organizations environment. It stands for Strengths, Weaknesses, Opportunities and Threats. It is widely used by the marketers to do an investigation on key issues exist in an organization. It divides the aspects in two halves; one is the external aspect that covers up the opportunities and threats, while the internal aspects are the strengths and weaknesses of a business. It is quite easy to adopt and it helps in identifying the main apprehensions and tries to infuse their remedies in the marketing objectives. 2.2.1 Strengths: Strengths are the attributes that adds up value to a company and make it stand out among other because of the customers positive attitude towards those attributes. Strengths include the specialties in marketing tactics, new and innovative products and services, quality of their internal and external processes, and the market value of that business venture. 2.2.2 Weaknesses: Weaknesses are the negative attributes of a business and it majorly indicates the loose holes in marking techniques. It also indicates the poorly managed internal and external processes, bad management, bad fame because of low quality products and services and lack of innovative ideas. 2.2.3 Opportunities: Opportunities can be best illustrate as the new options that can make a business more strong and open up ways to grab new markets by the use of new technologies, market trends, or by implementing innovative ideas for earning huge revenue and strengthening the businesss position in the competitive market. 2.2.4 Threats: Threats are the upcoming disasters that can make a businesss position fragile in the market place. These can be the lower prices offered by a competitor, better and innovative products and services offered by a competitor, new rival emerging in the market, etc. 2.3 MARKETING MIX: Marketing Mix are 4Ps of marketing study, which includes product, place, promotion and price but for the industry of services, it is taken up to the next level that embraces physical evidence, process and people. This concept gives the marketing professionals the flexibility to alter the current offers they have for their customers and make new innovative offers by manipulating these 7Ps. 2.4 CONSUMER BEHAVIOR: For any business, the behavior of the customers and their buying patterns are of great importance. A customer buying behavior is precisely classified in the following four aspects. This classification helps in creating new products and services and identifying potential customer. The first and foremost aspect is the Cultural background of the customer that includes its attitude and thinking directions that roots down to the core values its family and society make up of. Another aspect is the Social factors that strongly reflect in its choices and decisions; it is basically about the social environment it possesses because it truly affects a persons mind set. Third aspect is about the Personal Characteristics that includes the social and economic status, personality, age group and intrinsic uniqueness. Last but not the least aspect is about the psychological Characteristics that comprises of the insights, motivation and way of approaching towards different things. All of the above fac tors influence the decision making of a buyer. 2.5 CONSUMER BUYING DECISION PROCESS: Marketing professionals use different tactics to study the purchasers mind and make strategies to use this information in improving the sales of their products or services. There are several things that are running up in the purchasers mind at the time of purchasing; these things are the information available to the purchaser, the alternatives, acknowledgement and his personal preferences. 2.6 SEGMENTATION: The identification of purchasers in a market place who owns similar necessities and acquires identical manners is called as segmentation. 2.7 TARGETING: After the completion of segmentation, marketing professionals picks up a segment of market place to keep it in focus. 2.8 MARKET COVERAGE APPROACH: Organizations put together their planned strategies to attain specific targets and mile stones and as the time passes by, these planned strategies are altered by keeping in mind the growing needs of in-focused markets. The in-focused market is a deposit of purchasers who have recognizable needs and these needs are recognized by companies to offer new products and services for benefiting the market. There is an approach called as market converge approach that facilitates an organization to construct the right strategy for its in-focused market. We can divide the market converge strategies into three broad categories: Undifferentiated strategy: this strategy states that a company provides undifferentiated products to customers at lower cost after identifying their needs. Differentiated strategy: this strategy states that a company provides a product that is profitable and full fills the need of a certain segment of market. The product is actually differentiated on certain factors that include its features, prices and availability but the quality of the product should be maintained at a reasonable level. Concentrated strategy: this strategy states that a company brings up a product after identifying the gap in the marked which was not earlier identified, the most money-making strategy is positioned marketing. 2.9 POSITIONING: Positing is about valuing a products position within the market and it is done after segmentation and aiming a customer class. Positing depends on the perception of the person who is evaluating a products position and it always varies and so does its results. MOBILINK 3 INTRODUCTION OF MOBILINK Mobilink has started its operation being the subsidiary of Orascom Telecom .Currently is the market giant in Pakistan Telecommunication industry because of having the leading number of subscribers which exceeds 31 million and its still increasing day by day. Mobilink is a market ruler in terms of its expansion. Mobilink is so delighted on taking initiative as a cellular service provider. Mobilink is the so delighted to provide high-tech telecommunication solutions to its privileged customers nationwide. Mobilink puts forward exclusive and specially designed packages to its customers nation wide having diverse needs, it includes all type of subscribers like individuals, business personals, and corporate tariff plans. Mobilink offers Postpaid and prepaid tariff plans to its privileged subscribers. These solutions are competitive and balanced packages in the current fierce market competition. It also offers various Value Added Services. Mobilinks strongest point is its far and wide coverage that covers 9000 regions and localities inside the country and over 130 other countries worldwide for international roaming services. 3.1 Products Mobilink is offering two different types of tariff plans, one is Jazz that is offered to the masses of the society of all classes and it is better for keeping control on cellular expenses. Prepaid service has so many different packages for different type of users. While, the other service that is Indigo is for society that can afford to pay monthly bills. It has a wide range of packages for different type of users and they are based on the level of usage of the service. 3.2 Value Added Services Info Services Home SMS Translator Call / SMS Blocking Power Tools Info Services Reverse Auction SMS Filter SIM NIC Services Package Info Service SMS Search Islamic Portal Holy Sayings Kisan Service My PowerTools 3.3 Sales Tactics Mobilink also led the way up for opening up franchises nationwide and it has over 500 franchises which provide different services to its customers. Mobilink has over 800 sub dealers too that help it in expanding its network and quality services. The basic idea behind opening up a franchise is to provide help to its customers that are encountering any issues or problems in the communication service. Franchises also provide facilities for bill payments, sales, etc. Mobilink has hired proficient personnel who are dedicating working for providing help and support to Mobilinks privileged subscribers. 3.5 Mobilink Core capability: Research and development is always a core competency for every service providing organization that wants to compete in the fierce market war and Mobilink has it all as well as its employees. Mobilink takes pride in its hardworking and proficient professionals that makes it a market leader by dedicatedly working for its growth and integrity. The research and development department always takes part in launching new products and services for the sake of its customer and Mobilink knows who to keep its customers bind and pleased. It launches innovative products and services to the market that adds up its value, like the recently launched Jazz Jazba. 3.6 Operational Targets To lift and improve market share: Mobilink is trying to lift and improve its market share by investing in various other business like wireless solutions and broadband internet offers. It is putting up efforts in not only sustaining its current market positions that possess almost 40 % market share as well as trying to increase it. Mobilink is keen in making up a positive image in its subscribers mind and wants to increase its horizon from telecommunication industry to other businesses as well. It has offered infinity click service for Karachi people and also organizing different activates for making things better at both ends. To keep its position of having largest customers: Mobilink wants to keep the title of having largest number of customer nationwide and for keeping this pride, it has to bring fresh and exciting offers for keeping its customer satisfied as there are other service providers are also in the market like, ufone, warid, Telenor and zong; all of these companies are providing their services on cheaper rates than Mobilink and that is the main point of concern for this market giant. Workers Growth and development: Mobilink takes great pride in its reliable and skilled workforce that is the main reason behind its success. Mobilink values its employees and always tries to improve their technical and interpersonal skills by proper training, recruiting and evaluating current employees by appraisals. Mobilinks HRM department is effective and keen to grab the best professionals from the market place and make them real treasure for the company. 3.7 Business Strategies at Mobilink There are three most important functioning strategies: Commercial Strategy Production Strategy Operational Strategy Commercial Strategy Commercial strategy focuses on the overall range of products and services which actually in total encompasses the companys product line, different methods and processes through which a company interrelate its products to its business. Early mobilink only focused on its internal expansion but due to increase in competition they have changed their strategy and now working with other telecomm companies for example Mobilink started to work with Citi bank, Atlas Bank and KASB for the online bill payment system. Production Strategy Mobilink production strategy focuses on putting together its profitable products hence maintaining and strengthening its business position which will also benefit them in the long term. To continue its production Mobilink has always worked with its research and development department to distinguish its product from other competitors on the basis of network simplicity, as compare to its competitors. Mobilink has created their product and services unique through: Promotion/Advertisements Mobilink have an enormously impressive marketing team who designs and promotes its packages and services by keeping in mind the variations in consumer behavior of customers. Mobilink has been advertising and promoting its offerings through different media like Electronic media. Promoting its new products through Print Media like glossy magazine, tabloids and Billboards. They have nominated different sportsmen and celebrities as their brand ambassador. 3.9 Operational Strategy As the cellular companies continue to launch new services and products, they are implementing new and innovative strategies to beat their competitors. Most of the companies has started to focus on low cost strategy, by offering cheaper rates they comprise on service quality, on the other hand Mobilink stands firm on its quality service strategy, they dont comprise on quality at all, this is also the reason that its rates are on higher side but its loyal customers understand and appreciate Mobilinks efforts to maintain the quality management hence they dont switch to other companies. 3.10 Mobilink Infinity Mobilink introduced Wimax wireless technology which doesnt need any telephone lines or any kind of cables to connect to the work internet. Mobilink Infinity fulfils the requirement of a user who wants to access the internet with fast speed and unlimited downloads. Mobilink Infinity is available in different packages for the home users. A subscriber either can use a dongle or a modem to connect to internet. CORPORATE COMMUINCATION SOLUTIONS Mobilink Infinity introduced several last mile connectivity solutions for corporate user and organizations through which high speed connectivity can be achieved. These solutions include wireless solutions, microwave solutions, VSAT, Optical fiber and xDSL. Currently Mobilink has the state of art optical fiber network being commissioned across the country covering all the regions and cities of Pakistan. MOBILINK GENIE: Through Mobilink genie a user can pay bills through Mobilink connection. This solution is designed to comfort the lifes of its users by saving their time. You can pay your utility bills as well as Mobilink bills through this package from anywhere and anytime. 3.12 SWOT ANALYSIS OF MOBILINK Strengths à ¢Ã¢â€š ¬Ã‚ ¢ Its main source of power is the foundation of its robust, indispensable and balanced marketing strategy, which is proposed to fulfill the needs and requirements of its customers. à ¢Ã¢â€š ¬Ã‚ ¢ Mobilink has been generating high revenues in past years which enable them to invest heavily to improve its infrastructure, technology and research and development areas. à ¢Ã¢â€š ¬Ã‚ ¢ First Mover advantage. First company to launch GSM service in country à ¢Ã¢â€š ¬Ã‚ ¢ At present Mobilink has the largest market share, they have the most cellular users in the country also their revenue earnings are highest as compare to other companies. à ¢Ã¢â€š ¬Ã‚ ¢ Mobilink was first to launch the Blackberry services in Pakistan and currently they have the most users of this service. à ¢Ã¢â€š ¬Ã‚ ¢ Mobilink is the first cellular company which launched the mobile services in the northern regions of Pakistan. Weaknesses à ¢Ã¢â€š ¬Ã‚ ¢ Even though Mobilink is covering whole country but still its rates are on the higher side, because of this particular matter Mobilink lost their share values in previous years. à ¢Ã¢â€š ¬Ã‚ ¢ Mobilink has been less investing and focusing on the Advertisement as compare to its competitors, this is one reason which can harm them in future as their customers will start switching to other networks. à ¢Ã¢â€š ¬Ã‚ ¢ It has been found that Mobilinks network is usually busy in densely populated areas. à ¢Ã¢â€š ¬Ã‚ ¢ PTA has fined Mobilink twice because of its bad service and user complains. So they need to stress on giving improved services to its existing users rather on development of its network. Opportunities à ¢Ã¢â€š ¬Ã‚ ¢ Mobilink can expand and extend their existing share by targeting young generation as Ufone and Telenor has been doing, they can also introduce new packages for old age people, but these packages must be introduced keeping in mind the pocket of every targeted segment. à ¢Ã¢â€š ¬Ã‚ ¢ Mobilink can use their brand name and image to target new customers as well as retain their existing users for this they need to implement innovative promotion techniques. à ¢Ã¢â€š ¬Ã‚ ¢ By working on CRM system Mobilink can enhance its relationship marketing procedures which will benefit them to achieve their goals. Threats à ¢Ã¢â€š ¬Ã‚ ¢ The new entrant Zong has come up with very cheaper rates due to which cellular consumers especially youngsters are shifting to Zong. à ¢Ã¢â€š ¬Ã‚ ¢ Telenor is now offering better postpaid packages and services for business and high class users. à ¢Ã¢â€š ¬Ã‚ ¢ Current price war between all cellular companies might result in a situation when only brand images and names will be important for new cellular user. 3.13 BCG Matrix I have examined Mobilinks products and services through BCG Matrix. Following are the main products: à ¢Ã¢â€š ¬Ã‚ ¢ Mobilink Indigo à ¢Ã¢â€š ¬Ã‚ ¢ Mobilink Jazz à ¢Ã¢â€š ¬Ã‚ ¢ Mobilink Blackberry Services Cash Cow Mobilink Indigo is the cash cow for Mobilink. Likewise Mobilink Blackberry services help Mobilink to generate good amount of revenue as it is mostly use by business class. Star Mobilink Jazz is the star for the Mobilink, this is one package whose users will keep on growing. Question Mark Jazz one, Jazz easy, club red are question Mark for Mobilink because more or less similar packages are also offered by its competitors. Dog At present no product or service of Mobilink comes under the dog category. TELENOR 4.1 INTRODUCTION OF TELENOR: Telenor is basically a Norway based telecommunication service provider and it has a major place in telecommunication industry worldwide. Its operative in quite many countries around the globe. Its main operation office is in Islamabad and main regional offices are in Karachi and Lahore. Telenor has expanded and increased massively since its founding and has achieved several objective to meet its goal. They have currently 24% market share with more than 23 million users. They are among the top cellular companies around the globe, Telenor has been investing hugely to improve their infrastructure so that they can reach every remote location of the country. 4.1 Organizational Principles: Produce trouble-free resolutions People at Telenor have a great interest in producing simple, easy and hassle free solutions for their customers. Their motto is to make peoples life easy and simple by providing quality services. Maintain Promise People at Telenor always put their best efforts to get the work done. They believe in producing the best possible solutions for their privileged customers. They never sacrifice over quality to provide solutions and offerings. Keep moving Telenor have the best resources to deliver the goals. They make every effort to bring energy to the work they get done. Every product they create appears better and finer. They are always keen and eager about everything that is related to their trade and subscribers. Social endurance Telenor has people that are quite familiar with the area they are operating and they love being gelled up with the local society by respecting and valuing their social and moral values. They never compel a uniform strategy globally but they actually wish to gel up with the local people anywhere they operate. Telenors main operational approach is to expand their market value by capitalizing on its subscribers all over the world and to increase the companys efficiency and out but by integrating work efficient and advanced marketing techniques with diverse business ventures. The focused chief points are as follows: Buildup their rank as a global cellular provider Telenor is very keen and eager to position themselves as the top and largest mobile operator not only in Pakistan but also. They have been collaborating with other top mobile operators in order to seek new ideas and strategies so they can strengthen their operations and ability of producing better services. To reach every remote area Telenor is keen enough to renovate their operations in all the remote regions. Their presence in every part of the country will make them a bigger operator. By establishing an integrated communication they can support and give value to their users in a better and efficient way. Worldwide harmonization Telenor intelligently use its worldwide harmonization program for grabbing the local market in mobile operational services. It assure its control by this using this program and take advantages. In current cellular market condition it has been very important for operators to come up with effective strategies also being aware of other strategies which are used by their rivals. Giving value addition to customers through offering cheap packages and value added services. 4.5.1 Production Strategy Customers are the main focus of attention for Telenor, everything they do, make, forecast is for their valuable customers. Telenors business strategy entitles its customers to grow and increase their interest and loyalty with Telenor. Their strategy, vision and mission is a representation of the social values of its customers, these are the main factors which differentiate them for others. To achieve its vision and goal Telenor has always come up with exceptional business strategies which are essential in helping the local culture and getting to the already forecasted plans and goals. Moreover a top serving management makes it easier for the bottom management to accomplish all these typical issues and task. Telenor doesnt sacrifice the ethical rules and regulation in order to implement its business strategies. All the international ethical procedures are adopted and applied with strict monitoring; they have a very strict code of behavior for all the employees. 4.5.2 Telenor strategies: Telenor achieves its motives and goals by implementing following strategies: Societal Commitment Telenor is always keen to perform all the social obligation that are important and they strive to purpose valuable products and services to various sects worldwide and they want to take part in socio-economic growth of the region and they take it as their responsibility and trying to improve it by all means. Delivering best Quality Telenor is more than a service carrier for the societies it serves and has become an essential part of their business thus contributes to the economic growth. Since Telenor buys so many products and services itself to serve its customers. To ensure that best services are provided to customers, Telenor ensures the quality of products and services it acquire from market. The standards of services we commit to our customers are what we demand from sellers and service providers, serving our business. Partnership: Coalition and responsiveness is quite important with other organizations either public or private institutes. Education and exploration Starting up, holding up and running exploration programs with education session and other competitions. Administering specific Processes Telenor organizes different events, including seminars, sessions and conferences related to the fields in which Telenor is operating. Fulfilling Commitments They always fulfill their commitments and if its not the case, they are always present to help and lead others. Vibrant Being vibrant is being energetic and having a passion for excellence and achievement. Inventive Being inventive is all about innovating new and amazing services and products that can bring up maturity to the organization. Accountable Being accountable is all about keeping promises and being committed and devoted to work that can lead to a good reputation and market good will. 4.6 Forecasted targets Aspects 2010-11 2014-15 Telenor share 24% 45% Market saturation 11% 35% Income share 9% 35% Impulsive Brand Awareness 22% 85% 4.8 Consumer Oriented Approach: Basically segmentation is done for dividing a market in various segments and then identifying need for every portion. It is necessary for researching and finding gaps and opportunity and it can help in keeping track of the progress too. Telenor has a subscriber oriented approach and it wants to give top priority services to its subscribers. It has divided the market into different segment for the ease. Comparison of Mobilink and Telenor : Feature Mobilink Telenor Product Maturates Mature Growing Share 40% 24% Exposure 1100 cities 900 cities Brands Jazz, Octane, Indigo TalkShawk, Telenor DJuice Marketing function Outstanding Standard 4.9 Approaches for Segmentation: As Telenor have various departments and divisions responsible for their products hence they have diverse and unique segmentation strategy for their each product and service, moreover they have different strategy even for the promotion programs split. They always pay more attention on their loyal customers. Efficient and effective market surveys and researches are done in order to get the customer feedback then the total market needs and potential is analyzed and calculated finally in the end buying power of consumer is analyzed for each n every segment. Telenor has an assorted segmentation strategy and a different marketing program is build up for each market segment. Telenor is always very concerned about its privileged customers and because different people look for different settlements and their needs for services always vary. A level of markets potential is approximated for each segment and it helps in setting targets and designing different strategies and making policies for increasing the sales. 4.10 Approaches for Pricing: Telenor approach for pricing is very simple; they started by targeting the young generation. Because of the tough competition every Telecom company have to be very flexible in their pricing approaches and offerings. You can lose your customers very easily and cheaply if you are rates are not up to the standards and needs of consumer Cellular companies keep on launching new packages with best and revise prices so that their customers remain stuck to their products and services Launching of Djuice and TalkShawk are the excellent examples of how Telenor targeted the youngsters, as the young generation is more price sensitive as compare to business Telenors follows the simple standard business models while creating their pricing strategies. They have come up with best offerings; every now and then they are launching more exciting and cheap packages for their customers. One example of this is their current Persona package which fulfils the demand of a business and corporate user. 4.11 Approaches for Promotion: Telenor approach and idea for promoting and advertising of it products and services is completely different from other cellular companies. They are using every possible available medium of communication to communicate with their targeted customers. Their main focus and goal regarding promotions is to become the top cellular company of the country by increasing their market share along with providing them the value they deserve 4.12 Media Advertising: In todays television channels boom advertising plays an important role to represent and pass the message of a service provider to its customer. Through advertsising telenor has been easily hitting the factors which affect the consumer decision making process. In current cellular media war Telenor has managed to retain its value by appropriate advertising strategy by selecting countries famous personalities in their promotion campaigns. 4.13 FUNCTIONAL ORGANIZATION SYSTEM Availability: For Telenor, production is about offering a vast variety of packages and it is working quite well in providing amazing and innovative packages with high-tech facilities Telenor is leading the market in providing quality high-tech services and making them available for everyone. Business Centers: Telenor has it business centers and sales service centers in major cities for all the technical and non technical queries. These centers provide facility to the subscribers fo

Skill and Craftsmanship in the Works of Steinbeck Essay -- Biography B

Skill and Craftsmanship in the Works of Steinbeck      Ã‚  Ã‚   Throughout Cannery Row, Of Mice and Men, The Red Pony and The Grapes of Wrath, John Steinbeck professes his admiration for the man who displays skill and craftsmanship in his work. A man who does his job exceedingly well is, by extension in Steinbeck's works, a hero who is satisfied in doing his best in affection for his craft - a direct contrast to the multitude of humans who are merely unsuccessful and unhappy dreamers.   Ã‚  Ã‚   The emphasis of skill and craftsmanship is particularly evident in a description of Slim in Of Mice and Men: He moved with a majesty only achieved by royalty and master craftsmen.   He was a jerkline skinner, capable of driving ten, sixteen, even twenty mules with a single line to the leaders.   He was capable of killing a fly on a wheeler's butt with a whip without touching the mule. (97)   Ã‚  Ã‚   Steinbeck makes it clear that the professional prowess of this man is to be equated with his authority, understanding, and compassion. Slim is, for example, the only man who tries to comfort George at the end of the novel when his companion, Lennie dies. When Steinbeck describes Slim as a person whose "authority was so great that his word was taken on any subject, be it politics or love" (98), Warren French notes that Steinbeck "breaks his editorial silence...to make it absolutely clear how Slim is to be regarded" (78).   Clearly, Steinbeck regards Slim's morally upstanding character highly enough to consider it prudent to describe outright his feelings toward him. In regard to the other characters, he had been satisfied to let an objective description and an account of each character's actions stand on their own merit.   On a similar note, Bil... ... these character's - Slim's, Billy Buck's, Doc's, and Casy's- tremendous will to achieve the human ideal. Works Cited French, Warren.   John Steinbeck.   New York: Twayne, 1961. . ----------   John Steinbeck.   Boston: Twayne, 1975. Heiney, Donald W.   Essentials of Contemporary Literature.  New York:  Barron's, 1958. Lisca, Peter.   The Wide World of John Steinbeck.   New Brunswick, New  Jersey: Rutgers  Ã‚   University,1958. Mintner, David.   "The Fate of Writing during the Great Depression".   A Cultural History Of the American Novel. http://ocean.st.usm.edu/ ~wsimkins/minter.html>. 19 June 1997.   (5 May 1999). Steinbeck, John.   Cannery Row.   New York: Bantam, 1945. ----------  Ã‚   The Grapes of Wrath.   New York:   Compass, 1958. ----------.   Of Mice and Men.   New York: Bantam, 1955. ----------.   The Red Pony.   New York: Bantam, 1948.

Dancing at Lughnasa

In the time ‘Dancing at Lughnasa’ was set Gerry and Chris’s relationship would have been extremely unorthodox and would have circulated a lot of town gossip. Having a child out of wedlock was extremely shocking and making the decision to then keep Michael even more so. In 1936 women had very few rights and with the shock of Michael being born only the towns respect for their brother, a missionary, kept them from being societal lepers. Friel presents the relationship between Gerry and Chris by using stage directions to show the true feelings between them and how their relationship is sustained.Having Gerry and Chris talking in the garden while the four other sisters are inside listening intently shows how little privacy the two have in their relationship. When Gerry first arrives Chris appears extremely cold and offhand in front of him using one word answers ‘Chris: Hello, Gerry†¦ yes†¦yes. ’ All of this gives the impression that she has very little time for him and doesn’t particularly care about him. However Friel’s staging shows the audience that she really does care because we see her reaction before Gerry comes on stage.Friel portrays her as standing stock still in shock then, when coming to her senses, rushing around panicking, ‘adroitly adjusts her hair and clothes. ’ It is the panic before the extract that shows her much Chris truly does care about Gerry and also about how little the sisters have in their lives due to the their scramble to make themselves presentable.This highlights how Gerry is a key romantic figure in the play because even though all the while the sisters are saying ‘Kate: He won’t stay the night here’ and ‘Rose: I hate him!’ they still all end up crowding around the window to listen in and watch, suggesting that though disapproving they still half wish to be in Chris’s shoes. The social constraints of the situation lead them t o wanting Gerry out of the families lives, but still the desire is there through the constant comments. These comments are key to the suggestion of an invasion of privacy, ‘Maggie: you should see the way she’s looking at him†¦Kate: they’re not still talking are they?’Friel is trying to show how hard it must be for Gerry and Chris to live in such an enclosed area where everyone knows everyone’s business, thus exploring a theme of romance, or lack of romance. This is continued throughout the extract, the fact that Gerry never visits ‘Chris: 13 months’ making the relationship seem very one sided – Chris remembering the last visit to the day while Gerry can’t remember the month. Gerry proposes to Chris at the very end of the extract and this gives a sign that maybe he does care about her.Even though Chris turns him down there is still the slight remembrance of this moment throughout the rest of the play, leading to the au diences opinion that maybe Gerry does truly care for Chris despite leaving her alone with child. However through Michael’s narrative closer to the end of the play in the second act we find out that Gerry already had ‘a wife and three grown children’, Friel choosing to leave this revelation till the end to produce a far more dramatic climax to their relationship. It is then that the audience realises that Gerry never intended to marry Chris and only offered in the knowledge that she would refuse.This all gives the impression that there is never any real closeness or intimacy for the two of them and the whole summer of happiness before, ‘suddenly he takes her in his arms and dance. ’ was a lie. A large influence on Friel when writing ‘Dancing at Lughnasa’ was the changing role of women in society. Thatcher had just been Prime Minister and women’s rights were becoming much more accepted in the 1990’s, perhaps why Friel chose t o make this such a large part of the play. Set in 1936 the Mundy sisters would not have been at all accepted by society with Chris having Michael out of wedlock and then deciding to keep him.Changing attitudes within society would have influenced Friel’s interpretation of Chris and Gerry’s relationship. Friel depicted this family as an example of what is yet to come, the sisters supported Chris throughout and after her pregnancy even though it went against societies beliefs, thus inflicting Chris’s embarrassment upon themselves as well yet still sticking together as a family. Friel emphasizes that women should have the right to do as they please through the disruption of outside influences.At the beginning of the play the sisters are happy in their little bubble making jokes about the outside world ‘Maggie: steady on girl, today its lipstick; tomorrow it’s the gin bottle’ although never participating in it. It’s when they begin to allo w others into their circle that things begin to go down hill for them. Before Gerry’s arrival they were all dancing and laughing but his arrival marked a change for them all, Friel perhaps suggesting that women don’t need the influences of men and all they bring with them is destruction.Danny Bradley and Rose are another example of this, the death of Rose’s defenceless white rooster is symbolic of mans predatory nature and the violence of this act implies violence between Rose and Bradley. Therefore Friel is portraying women as stronger without the male interference, Chris and Gerry’s relationship is used to highlight this as it is obvious to the audience that Chris would have been better off without Gerry in the first place but it is this continued procrastinating relationship that truly destroys her.The audience views Chris and Gerry’s relationship with trepidation throughout the play due to Friel’s depiction of him as a stereotypical woma niser. Kate calls him a ‘Loafer! Wastrel! ’ but conveniently neglects to mention the obvious charisma he has. In a short few minutes of conversation he has turned Chris from cold and unwelcoming ‘Chris: Thirteen months. ’ To one who is warm and laughing and allows Gerry to ‘dance her lightly, elegantly across the garden. ’ The audience views this exchange with surprise having heard only very negative things about Gerry from the sisters; the easy acceptance from Chris confuses them.The audience’s mistrust of Gerry’s character increases after the small discussion of Agnes between the two. Having already seen Agnes’s rigid, almost forced disinterest in Gerry, and then to have Gerry asking specifically after her Friel creates a slight unease for the audience, suggesting that something may have between the two of them. This leads to the audience beginning to see the cracks in the family’s foundations with Gerry seemingly at the centre of this. Friel enforces this idea of him being a womaniser later in act 2 when he begins to flirt with Agnes ‘Gerry: Dance with me Agnes.’ and then kisses her forehead, all of this watched by Chris.The audience begins to really mistrust Gerry at this point as it is obvious that he is the cause of conflict between the family they have come to love. The audience is seeing men in a bad light which relates to the feelings at the time it was being performed when the term ‘glass ceiling’ was coming into existence, women in the workplace being oppressed by men and now, in the play, them to being oppressed in relationships. There is the feeling that men can get away with any sort of misdemeanour by just walking away, leaving, whereas women i.e.Chris, are always left with the result – a baby. Gerry’s carrying on represents this stereotypical male so that when the audience discovers that Gerry in fact has ‘a wife and three grown chil dren’ it comes as no surprise. In conclusion, Friel presents Gerry and Chris’s relationship as something parallel to that of a pre 1990’s relationship. He wants to suggest to the audience that women no need longer depend on men by showing how much better off the Mundy sisters were before the arrival of Gerry and the conflict he brought within the family.Although the influences on Friel were all about the empowerment of women, he presents Gerry and Chris’s relationship with Gerry as the dominant figure, putting the play in the context of its setting and to show how the male dominance was a cause of the family breaking down. Through his presentation of the relationship he is evoking the idea that there are more possibilities available to an empowered women rather than a dominated one.

Wilfred Owens Dulce et Decorum Est Essays

Wilfred Owens Dulce et Decorum Est Essays Wilfred Owens Dulce et Decorum Est Paper Wilfred Owens Dulce et Decorum Est Paper The 20th century was a time of great conflict and turmoil, with many wars breaking out between the countries of the world. Many different attitudes towards to the wars were seen during the century, in the form of poems from various poets involved in war. From the quiet heroic patriotism seen in Rupert Brookes the Soldier, the tragedy and horror seen in Wilfred Owens Dulce et Decorum Est, to Siegfried Sassoons Suicide in the Trenches, war poetry captures a vast array of different subjects regarding war. Through these poets subject matter and tone, diction, structure and their poems titles, all three poets are able to articulate their personal views on war to the reader.Although the poems are all written regarding the First World War, they illustrate different tones in their writing, but all concern the subject matter of death. Brookes poem the Soldier has a gentle and patriotic tone, with a mood of solace in the death of the soldier. This can be seen in the fir st stanza of the poem, Brooke tenderly depicting his forecasted death in the foreign soil, which will, in turn, eternally become a part of England. In the second stanza, the tone changes to one of peace and serenity, through the use of phrases such as dreams happy as her day, laughter, learnt of friends; and gentleness, and In hearts at peace.These words all have positive connotations, erasing the initial inference of death in the first stanza. Brooke seamlessly insinuates the glory and patriotism in dying for England, his country of birth. A contrast can be seen in Owens Dulce et Decorum Est, which was written several years after the publication of the Soldier. Dulce et Decorum Est depicts the gruesome death of a friend and fellow comrade during a gas attack. It has a sad and morose quality to the words with irony in the last stanza, and brings attention to the horrible reality of war through the unheroic death of a friend blatantly contrasting the death in Brookes poem. Sassoons Suicide in the Trenches is different in both the tone and death of a soldier.Sassoon describes the inglorious suicide of a simple soldier boy, with pity and bitterness, which is prevalent in the last stanza, describing the cheering crowds back home as smug-faced, as they erroneously think of soldiers a brave and heroic. Sassoon uses a soft tone to desire pity from the reader, whereas Owen has a distinctly harsh tone. Both these poems strongly contrast Brookes serene tone of patriotism. Whilst Brookes, Owens and Sassoons poems describe the death of war soldiers, they vary in tone and mood.The divergent use of diction in the three poems reinforces the poets varying opinions on war and conflict. Brookes choice of words are tranquil, content and peaceful words that are not often seen in poetry regarding tragedy. Brooke speaks of the soil in which the soldier perhaps himself- would be placed in upon his death, describing it as a concealed rich dust of which England bore, shaped, made a ware, which quietly and proudly insinuates the glory of death in war, subconsciously urging the reader to feel a sense of patriotism.However, Owen refers to the soldiers death in a horrifying manner, with powerful diction such as guttering, choking, drowning, and strong graphic similes such as like a devils sick of sin, to convey his views on the true atrociousness of war. Sassoon uses diction such as cowed and glum and lonesome dark, and the direct statement He put a bullet through his brain, to represent the pity and morose quality of the soldiers death, contrasting to both Owens graphical horror and Brookes calm serenity. The diction used in all three poems reflects the views and attitudes of the poets, reinforcing their beliefs to the reader, and in some cases changing their opinion on war.The structures of Brookes, Owens and Sassoons poems vary, with each uniquely structuring their ideas to reinforce different points throughout their poems. Brooke elucidates his message by choo sing an unusual structure, a fourteen-line iambic pentameter sonnet. It is unusual because there are no obvious couplets, but it includes an octet and a sestet. The difference between them is that in the first stanza, the soldier describes his last will on his way to the war. The second stanza takes place in the future when he is dead and he describes what presumably will happen after he is deceased. Splitting the two into different sections reinforces the second stanza the proud manner of the soldiers death.The structure of Dulce et Decorum Est is based on two sonnets. The first with a stanza of eight lines and one of six lines follows the conventional stanza form, also known as the Petrarchian sonnet. The second sonnet is a modified form of the Shakespearian sonnet, with the modifications clarifying Owens message. The two-line couplet describing the horrific manner of death is a good example of this. The couplet is isolated to further reiterate the nature and calamity in the deat h of the soldier, representing one of millions. Owen also uses an iambic pentameter in his poem, however it uses full rhymes throughout the poem sacksbacks, sludgetrudge and bootshoots, to name a few.However, it is broken in the lines that describe the gas attack on the soldiers. The technique of breaking up the iambic pentameter in the two lines is effective in conveying the sense of panic and helplessness under the attack. Contrasting both Owens and Brookes structures, Sassoons poem has three stanzas in a regular AA/BB rhyming scheme, and like Brookes and Owens poems, Sassoons too has an iambic pentameter. The stanzas are split accordingly with different happenings the first one describing a young boy who, grinned at life, the second stanza describes his death, and the last stanzas rebukes the crowds back home. In splitting the stanzas up into these three different sections and having a regular rhythm, Sassoon is able to walk the reader through the reality of war in just a few l ines. All three poets use their structure as a technique to reinforce their different points, and to enunciate specific occurrences in the poem.All three poets use intrigue in their titles to entice the reader to the poem. Brooke uses a simple straight-to-the-point title for his poem the Soldier, which creates a myriad of conflicting images for the reader from a heroic soldier in battle to the grave of the same man, it allures the reader to ascertain what kind of solider Brooke is describing. It differs to the title of Owens poem Dulce et Decorum est in that it is a complete different language. Those who are familiar with Latin will understand the irony in the title as they read the poem, because it means Its a sweet and seemly thing to die for your country. Those who are not familiar with Latin would still be intrigued however; the first line is enough to immediately catch anyones attention.In sharp contrast to both of these, Sassoons choice of title for Suicide in the Trenches is descriptive and immediately sets the scene for the poem, reeling the reader in. The title is stated as a matter-of-fact, almost like it is not a major concern, effectively gaining the attention of the reader. Through the titles of Brookes, Owens and Sassoons poems, the reader is intrigued and is inquisitive about the story behind the poem, successfully catching the interest of the reader.Brooke, Owen and Sassoon use poetic techniques such as subject matter and tone, diction and structure to effectively connect with the reader on an emotional level, and also to express their own respective views on war. In comparing and reading through these poems, I have been able to clearly see the different perspectives and opinions on war. War is one of the most incredibly vain and violent things that can happen to a nation and to an individual, regardless of patriotism.I did not agree with the devotion the soldier in Brookes poem had to England and although the idea of his death was beautifully portrayed, the reality would have been the polar opposite. I found that I strongly agreed with Owen and Sassoons poems, because were much closer to the truth, and really dispelled any misconception one might have on the veracity of war. These poems have further reinforced my initial standing on war that it is futile and antiquated, and always will result in destruction, devastation, catastrophe and loss, with absolutely no positive gain.

Parental Substance Abuse And Safeguarding Children Social Work Essay Essay Example

Parental Substance Abuse And Safeguarding Children Social Work Essay Essay Example Parental Substance Abuse And Safeguarding Children Social Work Essay Essay Parental Substance Abuse And Safeguarding Children Social Work Essay Essay Substance abuse causes considerable injury and is soon an huge planetary issue of public concern. It is a wide-ranging job, damaging persons, households and full communities. In general, substance abuse is non merely turning well within the United Kingdom, but besides worldwide. Simultaneously, the figure of kids involved in the barbarous circle of drug pickings and job imbibing by their parents is besides increasing. Although authoritiess, policy shapers and practicians are acknowledging the job and taking stairss towards undertaking the effects of substance maltreatment within households ; the issue in general seems far from being solved. Alcohol is lawfully available and easy accessible throughout England. It is positively associated with socialization, loosen uping and observing. Although jobs linked to inordinate intoxicant ingestion are widespread and good established, it seems that intoxicant abuse is someway more socially accepted and does non hold the same stigma as utilizing drugs. Consequently, the issue of intoxicant maltreatment, particularly in households with kids, frequently remains undiscovered, and the negative impact and effects of the inordinate imbibing behavior of parents on kids remain under-recognized and ignored. Estimates by the Prime Minister s Strategy Unit ( 2004 ) are that between 780,000 and 1,3 million kids in England are ( in ) straight affected by an intoxicant job of at least one parent in other words: 1 in 11 kids live in a family where intoxicant abuse is present. While intoxicant and the negative effects associated with its uncontrolled usage have been around and good documented for centuries, the drug industry has merely been developing and turning quickly over the last few old ages. Concordant with the Advisory Council on the Misuse of Drugs ( 2003 ) up to 300,000 kids or 3 % of all kids under 16 presently belong to a household where one or two of their parents struggle with a unsafe drug issue. Parental substance abuse is besides non unheard of in societal services caseloads with one one-fourth to one tierce of households known to societal services as being involved with misapplying drugs or intoxicant ( Cleaver et al. , 1999 ; Kearney et al. , 2003 ) . Many of these kids do at least temporarily non unrecorded with their addicted parents. Puting these figures together, more than 10 % of all kids in England are exposed to endure under the effects of their parental drug or intoxicant abuse and it is highly likely that these Numberss will go on to turn over the undermentioned old ages. It seems besides sensible to believe that the official figures of affected kids may be under-estimating the true graduated table of the job as it is highly hard to cipher how many households have to get by with some signifier or the other of substance maltreatment ( Templeton, 2006 ) . First, non all drug and intoxicant services take proper attention to set up whether or non their clients are besides parents and 2nd, non all clients are willing to supply information about the being of ain kids. Third, some establishments do non unwrap figures, collect informations decently or be given to under-report ; and 4th, cipher knows how many substance misuser are non seeking intervention and, hence do non look on any official statistics ( Keen et a l. , 2001 ; ACMD, 2003 ) . Consequently, losing informations and a clear underestimation of the entire figure of affected kids by parental substance abuse seem obvious. Substance maltreatment can include negative physical ( such as wellness hazards and disregard ) , psychological ( such as fond regard upsets and depression ) every bit good as societal ( such as poorness and offense ) influences on both parents and their kids ( Kroll et al. , 2000 ) . Parental intoxicant and drug maltreatment can impact kids s wellness and development in the long term from every bit early as construct and frequently into maturity, taking to changing signifiers of strong, inauspicious and complex effects ( Turning Point, 2006 ) . Additionally, all imaginable types of kid ill-treatment have repeatedly been associated and clarified in assorted surveies with parental substance abuse including carelessness ( as the most common type of maltreatment ) , sexual, emotional and physical maltreatment ( Cleaver et al. , 1999 ; Alison, 2000 ; Forrester et al. , 2006 ) . The impact of intoxicant and/or drugs may besides significantly affect the parent s capacity of equal parentin g ( Alison, 2000 ) . The negative impact of a dependence on the substance misuser himself can take to helter-skelter life styles, perplexing and forestalling parents to back up and care for their ain kids, run intoing their basic demands and supplying a safe and encouraging place environment ( Keen et al. , 2001 ; Home Office, 2008 ) . With the cognition that parental abuse of certain substances can hold a earnestly negative impact on kids s physical, psychological and emotional wellness and development, it is indispensable that these kids potentially at hazard are identified every bit early as possible in order to set up for appropriate protection and safeguard their public assistance ( Nottingham City, 2004 ) . This is the duty of all professionals in different scopes of services ; they all must be able to place and handle substance abuse related jobs by grownups, and besides concentrate on the jobs of affected kids ( Keen and Alison, 2001 ) . Therefore, progressively more research is being done, policy enterprises started and family-supporting services and undertakings have developed quickly ( Templeton et al. , 2006 ) . Although considerable advancement has been made in acknowledging and undertaking the job of substance maltreatment and the issue has won much public consciousness in the last old ages, unhappily , the decease of kids through the custodies of their parents recalls that the system still fails to safeguard kids at hazard. Professionals face a assortment of frequently complex issues and battle with working unimpeded. The most common jobs are a deficiency of apprehension, deriving entree to the substance misuser and their kids, resiliency, quandary about confidentiality and information sharing, inter-agency tensenesss, appraisal, deficiency of preparation and the ability to concentrate on both, grownups and kids s demands ( Kroll and Taylor, 2000 ; Taylor and Kroll, 2004 ) . Without a uncertainty, alterations and new attacks are needed, and through joint appraisal, better information sharing and inter-agency cooperation, the focal point should be on effectual intercession and intervention for the substance misuser every bit good as of the so far frequently unseeable and neglected kids ( Kroll and Talyor, 2000 ; Head of Safeguarding Children, 2008 ) . The first subdivision of this essay describes effects and causes associated with parental substance maltreatment. It highlights the impact of drug and intoxicant abuse on the fetus during gestation and subsequently on the kid from newborn to adulthood, every bit good as resiliency and protective factors for affected kids. Part two focal points on professionals: their duties sing kids s safeguarding and the challenges they face when confronted with substance abuse. The 3rd subdivision covers the legal model of safeguarding kids and other related political steps. The 4th subdivision examines the advancement made so far by looking at different undertakings, intercessions implemented and recent developments. In contrast, subdivision five gives an penetration into world, indicating out some of the most obvious jobs and recent incidents. It touches exhaustively discussed issues such as information sharing, inter-agency cooperation and preparation. The last subdivision considers purposes an d ends, their execution and suggests recommendations for a more effectual scheme in the hereafter. Throughout this article substance misuse/abuse refers to the usage either dependent usage or associated with inauspicious effects of prescribed ( such as tranquillizers, kiping pills, pain-killers, sedatives ) and illicit ( such as opioids, cocaine, rapture, hemp ) drugs every bit good as intoxicant ( Newcastle Child Protection, 2002 ) with critical societal, interpersonal, fiscal, physical and psychological negative effects for both the users and those around them ( ACMD, 2003 ) . 78 SUBSTANCE MISUSE AND EFFECTS ON PARENTS AND THEIR CHILDREN There is sensible footing in research to propose that a kid whose parent is misapplying substances is at increased hazard. Substance abuse can demand a important proportion of a parent s clip, money and energy, which will inescapably cut down resources available to the kid. Substance abuse may besides set the kid at an increased hazard of disregard and emotional, physical or sexual maltreatment, either by the parent or because the kid becomes more vulnerable to mistreat by others ( Lewis, 1997 ) Parental substance maltreatment does non needfully intend that kids are at hazard of injury or in demand or have hapless rearing in some instances they would non even be affected in a negative manner ( Newcastle Child Protection, 2002 ) . However, merely a few kids will non hold to cover with multiple, mounting and changing negative effects and survive such a complex issue wholly unharmed. While a concrete form of effects can neer be clearly determined due to the complexness of the issue, many of the kids may be for good affected in an inauspicious mode, either emotionally, physically, socially, intellectually or developmentally ( ACPC, 2004 ) . Problems include a assortment of wellness and developmental issues, uneffective parenting, condemnable activity, poorness, helter-skelter life styles and educational attainment, and have long been underestimated and an abandoned research field ( Keen and Alison, 2001 ; HM Government, 2008 ) . The Children Act ( 1989, s17 ( 10 ) ) defines a kid in demand as improbable to accomplish or keep, or to hold the chance of accomplishing or keeping, a sensible criterion of wellness or development without the proviso for him of services by a local authorization ; his wellness or development is likely to be significantly impaired, or farther impaired, without the proviso for him of such services ; or he is handicapped . In this context injury means ill-treatment ( sexual maltreatment and signifiers of maltreatment which are non physical ) or damage of wellness ( physical or mental wellness ) or development ( physical, rational, emotional, societal or behavioral development ) ( The Children Act 1989, s31 ( 9 ) ) . Among 100s of other prescribable substances, intoxicant and opiates should be reduced or avoided at all during gestation. Although it is non possible to measure all the effects of drugs and intoxicant to a full extend on a foetus, it is known that it can be damaging at any clip during gestation ( from construct onwards up to deliver, with the first 3 months being peculiarly vulnerable ) , doing a assortment of wellness and development jobs. Babies whose female parents were dependent on opiates or intoxicant during their gestation are more likely to be smaller, of lower birth weight, premature and at higher hazard of the sudden baby decease ( ACMD, 2003 ) . Additionally the addicted female parents affected wellness and her perchance hapless nutrition ( high degrees of sugar, non adequate Ca, proteins, fruits and veggies ) frequently have an extra negative impact on the foetus physical and psychical development and the babe s wellness. If an unborn is exposed to maternal intoxicant maltreatment, this can non merely take to the familiar serious damages related to substance maltreatment mentioned before, but besides to a unusually common developmental job known as Foetal Alcohol Syndrome. Foetal Alcohol Syndrome includes a series of possible effects on kids such as larning disablements, bosom defects, lower organic structure weight, decreased tallness, facial malformations, vision and hearing troubles, ADD ( Attention Deficit Disorder ) , ADHD ( Attention Deficit Disorder with Hyperactivity ) , behavior upset and inappropriate behavior ( Dore et al. , 1995 ) . Expecting adult females sharing injection equipment or working as cocottes to finance their drug usage, live with the changeless menace of being infected with HIV or hepatitis B ; for kids born to drug dependent female parents who are infected with HIV, hepatitis C or hepatitis B, there is besides a unusually elevated hazard to be besides infected during gestation, birth or while being breastfed ( ACMD, 2003 ) . Heavy and prolonged maternal substance maltreatment, both opiates and intoxicant, will really probably expose the kid to the Neonatal Abstinence Syndrome, which is a term for a scope of jobs a newborn may meet when retreating from exposure to narcotics. Typical symptoms include high-pitched and overly long periods of weeping, shuddering, sneezing, sudating and temperature, purging and diarrhoea, feeding troubles, disturbed kiping forms, paroxysms, , crossness and hyperactivity, high sensitiveness to touch, wild suction, rapid external respiration and cardiac action ( Marcory and Harbin, 2000 ) . Despite the opportunity that appropriate prenatal attention from the beginning would increase the possibility of a healthy and normal gestation and satisfactory development of the foetus, female parents involved with substance dependance frequently do non seek antenatal attention, peculiarly due to their fright of being stigmatized. ( Newcastle Child Protection, 2002 ) . As a babe grows older, the likeliness of sing some negative effects due to its parents substance maltreatment is non diminished in any manner and the impact will change well, depending on several factors such as the kid s age and phase of development. The constitution of a decent, confident and unafraid relationship to at least one health professional in the early months has widely been recognized as the foundation of a kid s normal development. However, kids of substance misapplying parents frequently experience parental inaccessibility, inconsistent attention and conflictual relationships ( ACMD, 2003 ) . A wont frequently lets a parent focal point more on geting and utilizing his drugs or intoxicant instead than its kids s demands. Poisoning and get bying with backdowns symptoms lead to limited clip, attending and emotional inaccessibility ( Kroll and Taylor, 2000 ) . Further, kids of drug and intoxicant maltreaters frequently have to see an implemented impermanent or lasting separation or loss of a parent due to abandonment, hospitalization, imprisonment, intervention, remotion or other exigencies ( ACMD, 2003 ) . All these points contribute to life-long complicated and insecure fond regard. The above-specified jobs normally besides affect the nature and quality of parenting, which in bend frequently of course consequences in farther troubles in a kid s development ( ACMD, 2003 ) . Research proves that many substance mistreating parents lack model theoretical accounts for rearing as they have received hapless parenting and ill-treatment themselves ( Keen and Alison, 2001 ) . As dependance on a substance becomes cardinal, parents are more likely to pretermit their kids which bears assorted hazards and dangers them, irrespective of their age group. Children may be inadequately supervised or left entirely at place, exposed to preventable accidents and/or hurts ( Kroll and Taylor, 2000 ) . But non merely kids are at hazard of accidents, besides drugged or bibulous grownups are exposed to a higher degree of self-induced incidents such as falls, burying nutrient on the goblin or falling asleep with still glowing coffin nails. Parents with an dependence repeatedly besides tend to be unable to carry through their kids s ain basic demands so day-to-day hygiene, a balanced diet and general wellness may endure every bit good as stableness, modus operandis ( such as bedtimes, acquiring up and out for school ) and boundaries ( Alison, 2000 ) . Further wellness hazards may be provoked non taking kids s everyday wellness assignments or jobs earnestly plenty or careless disposal and hence easy entree to drugs, bottles, panpipes and acerate leafs ( Kroll and Taylor, 2000 ; Alison, 2000 ) . There is besides noteworthy danger for kids that have observed their parents utilizing substances, copying them ( ACMD, 2003 ) . Girl, 2, dies imbibing her female parent s dolophine hydrochloride ( 2002 ) Boy, 2, died after taking parents dolophine hydrochloride ( 2006 ) Boy, 14, dies after imbibing dolophine hydrochloride at his aunt s level ( 2008 ) Another effect of parental inaccessibility is that kids are frequently left entirely with day-to-day adult/parental duties such as caring for their younger siblings, run intoing their parents demands, managing fundss and family jobs ( Kroll, 2004 ) . Such extra and unequal duties may in bend consequence in the loss of societal chances and hapless academic public presentation of child- some research gives grounds that kids miss school ( on a regular basis ) by being kept at place due to caring duties and left with small clip to socialise. Social isolation becomes more terrible as the kid grows older and starts to be careful about exposing household life to foreigners and lives in a circle of denial and secrecy due to dishonor and fear ( ACMD, 2003 ) . Misapplying drugs or intoxicant does non merely lend to negligence but frequently goes manus and manus with other signifiers of kid maltreatment and force at place. The possibility of maltreatment and child ill-treatment is enforced by the likeliness that kids may be exposed to a figure of possible unsafe aliens or inappropriate carers within their ain place ( Newcastle Child Protection, 2002 ) . Research besides reveals a lower tolerance degree and moderate loss of pique associated with substance maltreatment, doing aggressive behavior and ensuing in force to look often ( Kroll, 2004 ) . Emotional disregard and maltreatment is besides an issue within a parental substance misapplying environment. Children frequently either experience rejected and unloved by their parents as they concentrate and spend well more clip on their destructive wont than with them, or embarrassed and frequently besides guilty ( Kroll, 2004 ) . Keeping an dependence is a fiscal load, non merely doing it hard to finish family costs, but besides on a regular basis taking to condemnable activity to purchase drugs or intoxicant. Children of addicted parents are besides more likely to be exposed to early condemnable behavior and/or its effects non infrequently because they have been with a parent while they had been perpetrating a offense ( ACMD, 2003 ) . Although parents try and tend to conceal their wont from their kids, kids sooner or subsequently detect it and typically have to cover with it by themselves which normally adds to a assortment of already existing behavioural jobs due to the mentioned effects of parental substance abuse kids tend to be more aggressive, experience disquieted or dying and demo anti-social behavior ( ACMD, 2003 ) . Negative parental illustrations and function theoretical accounts such as drug pickings, intoxicant maltreatment, offense, hapless life conditions and inappropriate behavior necessarily can take a kid to see their parents actions as being normal and approved so that substance maltreatment and hideous behavior by themselves becomes more likely as they enter into their teens and maturity ( ACMD, 2003 ) . Research into kid resiliency has shown that cardinal protective factors can hold an tremendous impact on forestalling kids from being damaged by parental substance abuse. The field of factors includes holding a parent non misapplying substances, a strong bond with a lovingness grownup and support from extended household ( Templeton and Velleman, 2007 ) . Further to advert are a violence-free place, sufficient fiscal resources and an solid support system every bit good as educational success and engagement in different activities ( 19? ) . Working towards personal ends and dreams, taking instruction or calling chances or even go forthing the parental place are besides common schemes to cover with sing substance maltreatment at place ( Templeton and Velleman, 2007 ) . Parents by and large are cognizant of the negative effects and influence on their kids, and they frequently experience a scope of impacts as a consequence of their failing which furthermore will hold follow-on affects for their kids, for illustration in their parenting capacity. Many of them have experienced hard childhoods and were ill parented themselves in this instances drugs or intoxicant are frequently used to cover with a scope of injury and tenseness associated ( Alison, 2000 ) . Professionals It is the dependability and map of all genres of professionals and bureaus including general practicians, wellness visitants, physicians, accoucheuse, baby doctors, mental wellness services, household support services, intervention establishments, societal services, constabularies, educational scenes and voluntary sectors to safeguard and protect kids. Safeguarding is equal to maintain kids safe from injury and maltreatment both calculated maltreatment every bit good as accidents, strong-arming and offense and to advance their well-being and development in a healthy and safe environment ( HM Government, 2006 ) . Everyone holding contact with kids must be cognizant that it is non acceptable to stay sidelined if a kid is in demand or hazard of injury ( Lord Laming, 2003 ) . However, it is notable that each professional recognizes and accepts the restrictions of his ain functions and values the indispensable portion of others ( Keen and Alison, 2001 ) otherwise everyone s responsib ility and the mission to set a kid s public assistance foremost shortly gets lost and remains no 1 s duty ( Inter-Agency Guidelines, ( 2008 ) . Challenges When meeting parental substance maltreatment, all professionals face a series of quandary, struggles and tensenesss in their work with kids and grownups. They frequently merely experience unprepared and miss the expertness, accomplishments and developing to concentrate and work efficaciously with grownups and kids to the same intent, and even if they do hold the proper preparation, professionals frequently merely do non see their function in prosecuting with kids or substance misusing parents ( Templeton and Velleman, 2007 ) . Professionals interviewed by Taylor and Kroll ( 2004 ) stated one after another that they lack developing which covers kid safeguarding and protection procedures and experience inexperient to work with kids of drug and intoxicant users, kids in demand or hazard of injury. Additionally, there seems to be a common confusion among different bureaus sing their single functions and therefore allotment of clear duties. A big portion of these issues lay in the person and independent development of substance abuse services and kid public assistance approaches over the last old ages. While grownup intervention services place the substance maltreaters foremost and frequently do non affect bing kids, the primary intent of kid protection bureaus are entirely the kids, by and large non taking into history parents demands ( Colby and Murrell, 1998 in Taylor and Kroll, 2004 ) . But bureaus working with kids must besides take into history the state of affairs and the jobs of the several parents, being cognizant of the impact parents behaviors have on kids. At the same clip, services for grownups must non disregard bing kids, so a great cooperation between bureaus and services is needed ( Templeton and Velleman, 2007 ) . Professionals and bureaus have to cover with parents who may bot be easy to prosecute with, who may non desire to collaborate with them, are loath to open up, state the truth or fix to alter ( Nottingham City ACPC, 2004 ) . Therefore it can be a challenge to obtain, set up and keep swearing relationships with either the parents or the accomplished kids ( Inter-Agency Guidelines, 2008 ) . On the other manus, households with a drug and/or intoxicant job fear a scope of effects and rejection by opening themselves to professionals, which normally keeps them in a turn of silence and secretiveness, therefore forestalling them entree to back up and assist for themselves or their kids ( Nottingham City ACPC, 2004 ) . Parents are frequently loath to near services and seek intervention, have jobs to confide in others and uncover their drug and/or intoxicant job as they peculiarly fear that any revelation could take to losing their kids and that their household might be treated otherwise, stigmatized or denied by others ( Nottingham City ACPC, 2004 ) . Although confidentiality is a cardinal rule for such bureaus, no organisation can vouch it and in some instances, professionals have to portion information, particularly when a kid s public assistance is at hazard ( The Stella Project, 2002 ) . SAFEGUARDING AND LEGAL FRAMEWORK As mentioned earlier in this article, bureaus, services and professionals in touch with kids or/and grownups who are parents have a assortment of duties to safeguard kids, assess their demands and advance their public assistance. In the United Kingdom, considerable legislative model exists for this intent, with the Children Act 1989 and the United Nations Convention on the Rights of the Child as the simple and reforming pieces of kid jurisprudence. In general, the Children Act ( 1989 ) focuses on bettering kids s lives and demands comprehensive services to all kids every bit good as tailored 1s for those with extra demands. It besides clarifies that if a local authorization has sensible cause to surmise that a kid who lives, or is found, in their country is enduring, or is likely to endure, important injury, the authorization shall do, or do to be made, such questions as they consider necessary to enable them to make up ones mind whether they should take any action to safeguard or a dvance that kid s public assistance ( The Children Act 1989, s47 ( 1 ) ) . The Children Act besides provides the legal evidences for the five Every Child Matters ( 2003 ) outcomes in jurisprudence be healthy, stay safe, enjoy and achieve, do a positive part, achieve economic wellbeing. Subsequently the Children Act ( 2004 ) implemented a demand for local governments and a scope of bureaus prosecuting with substance mistreating parents to rank foremost the public assistance and safety of their kids. Local governments and bureaus are made responsible to find if a kid is in demand and/or hazard and so to take appropriate stairss to protect him from ( farther ) important injury ( ACMD, 2003 ) . Further The Children Act ( 2004 ) focuses on co-operation to better and procure the wellbeing of kids. Early consciousness and intercession is critical to cut down the Numberss of kid protection instances but appraisal is an vastly complex procedure. When measuring the public assistance of a kid, practicians must work sensitively and child-centred, analyzing the parental substance abuse from the kid s place to better understand the impact upon his development and life ( Lord Laming, 2003 ) . For a more standardised, coordinated, early and practical manner to measure kids s single demands, the Common Assessment Framework ( CAF ) was designed and signifiers portion of the Every Child Matters ( Lord Lamming, 2003 ) . The Department of Health besides provides the Framework for the Assessment of Children in Need and their Families, which is based on a more ecological attack. Further, all local governments are required to hold an Area Child Protection Committee to form and oversee kid protection steps. When finding that a kid is at hazard of important injury, kid protection processs should instantly be initiated to guarantee that the necessary referral is made to the societal services ( ACMD, 2003 ) . It is important that appraisal is ongoing and alterations are carefully monitored when a parent is in intervention or free from drugs or intoxicant dependance it does non needfully intend that kids do non longer suffer from any inauspicious effects ( Nottingham City ACPC, 2004 ) . Further, if no concerns sing the wellbeing of a kid are established, professionals should stay in connexion with the household and carefully detect them as harmless state of affairss frequently rapidly alter into an unpredictable environment for the kid ( Newcastle Child Protection, 2002 ) . Advancement Over the last old ages, there has been a broad scope of Government enterprises, programmes, schemes and policies aimed at undertaking ( parental ) substance abuse. The Updated Drug Strategy for England 2002, Models of Care for Alcohol Misusers, the Green Paper on Children at Risk, Extended Schools, the Children s National Service Framework, Sure Start and Early Excellence Centres, mentioned above, are merely some illustrations of cardinal enterprises ( ACMD, 2003 ; The Stella Project, 2002 ) : The Updated Drug Strategy for England in general specifies a assortment of actions undertaken by the Government to undertake drug usage and curtail the entree to Classify A ( diacetylmorphine, cocaine ) drugs. Further it acknowledges that there is non adequate attending given to kids of drug dependant grownups and therefore more focal point on assisting them every bit good as addicted female parents is needed. The Models of Care for Alcohol Misusers first attempt is to place, work towards and minimise negative effects of intoxicant maltreatment on kids. In peculiar, this scheme besides addresses maltreatment and domestic force as the chief associated jobs with alcohol dependance. The Green Paper on Children at Risk is a scheme turn toing a series of cardinal recommendations of the Laming Report and taking to implement policies to better the life opportunities of kids. The construct behind the Extended Schools undertaking, initiated by the Department for Education and Skills, is that schools could make stronger relationships parents and kids, motivate their students and so raise criterions by offering a wider service such as grownup instruction, wellness services and child care. The Children s National Service Framework chief end is to cut down inequalities in wellness and societal services every bit good as upgrading the overall criterion of such services. The strategy specifically concentrates on the demands of kids of drug and intoxicant maltreaters. Certain Start provides different services and support of all sort to all households in more deprived countries and in instances of parental substance abuse, the Sure Start squad will seek advice, refer to and work closely with the relevant practicians and bureaus. Early Excellence Centres were established to raise kids s public assistance and development by working coordinated with other community bureaus and offering advice, support, child care, wellness services and early acquisition. With a comprehensive legislative model already established in the United Kingdom and several enterprises and programmes running, it does non look particularly needed to modify bing statute laws or implement new 1s or get down more undertakings to protect kids efficaciously. Nevertheless, those already bing must be to the full understood and applied by practicians in all countries, and everyone must clearly understand his duties and those of the others ( Lord Lamming, 2003 ) . However, the decease of the kids Baby P and Victoria Climbie are tragic illustrations of the weaknesss in the kid protection system. Despite considerable committedness and advancement made so far, challenges remain in the protection of kids and their safeguarding every bit good as in the day-to-day world of practicians. The issues chiefly surround preparation, equal degrees of staffing, betterment of informations systems and information sharing and better coordination and cooperation problematically ( Lord Lamming, 2003 ) . World The exact figure of bush leagues enduring under parental substance maltreatment known to societal services is non clearly determined. In 1999, Cleaver et Al. estimated that about 25 to 60 per centum of all kids in kid protection proceedings were populating with a parent holding a drug or intoxicant job. A more recent survey of 290 kid detention instances in four different London boroughs revealed that 34 % ( 100 households ) where affected by substance maltreatment, ensuing in more than 50 % of all kids in attention proceedings and over a 3rd of all kids on the kid protection files being topics of parental substance maltreatment ( Forrester and Harwin, 2006 ) . Both research workers besides found that most affected kids were under the age of five old ages. Information sharing Although the authorities set clear guidelines on sharing information with the publication of Information sharing: Guidance for practicians and directors in 2008, transgressing confidentiality, information sharing and information protection still remain some of the first concerns among professionals working with kids and substance maltreaters ( Lord Lamming, 2009 ) . While the Data Protection Act 1998 preserves unauthorised revelation of personal information, it should non function as an obstruction or alibi to indispensable information exchange between bureaus and professionals ( Scots Executive, 2003 ) . There are some exclusions set out in the Data Protection Act ( 1998 ) in which information can be shared legitimately, most significantly if there is sensible concern of a kid being at hazard of injury. In order to better the safeguarding of kids of drug and intoxicant mistreating parents it is of import to guarantee that everyone involved understands the state of affairss in whic h they can and should go through on information to other bureaus and organisations and that they use the new governmental recommendations for information sharing in order to supply better support to kids, or to forestall or halt injury ( Cleaver et al. , 2008 ) . Training Appropriate preparation is necessary across all bureaus and for every professional ( such as a societal worker, wellness visitant, school teacher, GP ) working with kids. To advance effectual intercession, it is important that they all clearly understand kid development and are able to early diagnose and place the marks of kid maltreatment and disregard and therefore do the necessary agreements to protect the kid from go oning injury and continue his wellbeing. Lord Lamming ( 2009 ) besides suggests multi-agency preparation to back up a assortment of professionals to better understand non merely their ain functions and responsibilities but besides those of other practicians. This may increase joint appraisal and better determinations. Inter-agency working Lord Lamming ( 2003 in the Victoria Climbie Report ) already ascertained The support and protection of kids can non be achieved by a individual bureau. Every service has to play its portion. All employees must hold placed upon them the clear outlook that the primary map is to the kid . It is indispensable that practicians and services collaborate in a co-ordinated manner to supply better support at the right clip, transporting out joint appraisal or organisation. As many grownup services lack the accomplishments to cover the demands of their clients kids, they have to seek advice from and work closely with other, more child-focused services otherwise their energy and development with the parents is useless ( Turning Point, 2006 ) . The same applies to child-centered establishments who disregard parents. It is assumed that inter-agency working among professionals would convey needful services more co-ordinated and timely, and the results would hence likely to be more effectual ( Cleaver et al. , 2008 ) . Working together to Safeguard Children ( 2006 ) focuses on and represents different rules for collaborative working ; acknowledging that a kid can merely be protected efficaciously if professionals work together and coordinated.. Decision In the United Kingdom, the debatable drug and intoxicant usage is a major societal and public wellness concern and many kids and their households struggle undetected. In the recent old ages, an huge attempt has been undertaken around the issue of parental substance abuse. The impact of and hazards associated with it have been extensively analyzed and there is turning grounds for a series of undertakings, services and intercessions for kids and their parents. As clearly stated in this article, dependence to different substances has the possible and ability to interfere with all facets of a kid s normal development and general wellness, taking to considerable life-long inauspicious effects for them and their households. Further, heavy uncontrolled imbibing and debatable drug usage frequently have an alarming negative impact on rearing accomplishments and parental attention of their kids ensuing in fond regard upsets and a assortment of other jobs. The study highlights the higher hazard to kids of all signifiers of maltreatment where a parent is problematically utilizing substances. Substance abuse by grownups who are besides parents seldom occurs in isolation or is entirely responsible for increasing hazard for kids. Environmental factors such as unemployment, poorness and societal isolation addition both the hazard of parental substance abuse and negative impacts on kids. Particular hazards associated with gestation and parents with substance jobs who frequently had histories themselves of kid maltreatment and disregard have been emphasized. The coexistence of parental substance abuse brings more challenges for professionals who work with kids and households. With respects to professionals and bureaus, it was recognized that services working with substance misusers frequently have no tradition of working with kids, and other services concentrating on kids are non equipped to react to substance abuse. As divided services form unsafe spreads into which kids can fall and stay concealed within the expert web, there is an obvious demand to better the cooperation between bureaus and services working with parents and kids. The writer besides emphasizes the visual aspect of anxiousnesss and insecurities in child-centered professionals and grownup focused practicians about their ain degrees of cognition and the degree of expertness they felt equipped to measure such a complex issue as parental substance abuse. Therefore, preparation and counsel on the consequence of drugs and intoxicant abuse on kids seems appropriate to mobilise professionals assurance in their ability to measure kids at hazard of injury and offer effectual intervention. Training is besides needed for those instances where parents deny jobs and/or resist intervention, fearing a combination of revelation, stigmatisation and hasty action, which could take to serious jobs sing engagement and enquiry. Further, there shall be a focal point on how to collaborate with other professionals, inter-agency communicating and information sharing. This is utile to interrupt down inter-professional barriers, so bureaus can more efficaciously program and present shared services every bit good as evaluate and procedure attention programs with households. It is besides wise to retrieve Lord Lamming s kid protection counsel although parental substance usage per Se was non addressed by him. It is clear that diverse and flexible attacks of working with households affected by substance maltreatment are needed, delivered by bureaus and professional who are non merely exhaustively trained but besides able to place the demands of those they work with. While there is considerable capacity for betterment in information sharing, patient appraisal, staff preparation, service proviso and interagency working, the biggest challenge seems to be that households with a substance maltreatment job are non overlooked.